Victor Rolf

The first collection from Viktor Horsting and Rolf Snoeren appeared in Paris in 1993 and the Dutch duo have since become famous for their innovative approach and eye-catching way of using the catwalk.

Le Parfum, their first fragrance, came about in 1997 and attracted publicity thanks to the concept of a scent in a bottle that could not be opened. This did not deter perfume lovers who snapped up the 250 limited edition run.

On to 2005 and under arrangement with LOreal they went for a more high street approach with the launch of Flowerbomb, and then Antidote for Men in 2006.