In launching his line of fragrances, Sean “P Diddy” Combs had the ambition of capturing his infectious lust for life in a perfume bottle.
His first scent, Unforgivable, was developed after a huge amount of research conducted by Combs himself, as he did not want his product to just be his name on a bottle. The rapper conducted several perfume sample sessions, some even taking place in his own kitchen and only settled on the fragrance after 665 attempts. Unforgivable was also launched as a fragrance for women.
