In launching his line of fragrances, Sean “Puff Daddy” Combs had the ambition of capturing his infectious lust for life in a perfume bottle.
His first scent, Unforgivable, was developed after aeons of research conducted by Combs himself, as he did not want his product to just be his name on a bottle. The rapper conducted several perfume sample sessions, and only settled on the fragrance after 665 attempts.
He has also released I Am King, another EDT for men, as well as Unforgivable for Women.
