Siren by Paris Hilton was launched in the summer of 2009. This is Paris Hilton's sixth scent that she has launched. Siren is a creamy, floral fragrance for women. Paris Hilton has described Siren as "Siren is all about being sexy in a playful way. I feel irresistible as a mermaid. What girl doesn't want to have fun being a fantasy creature that men can't resist?". Siren is made up of luxurious, exotic fragipani flowers, subtly sweet essence of apricot nectar day-blooming and honeysuckle surround the bouquet of rainforest orchids and budding water lily at Siren's heart. Siren's base notes of sandalwood, vanilla beans and creamy musk evoke tropical breezes on a sun warmed skin.
In 2009, Paris Hilton was awarded celebrity of the year by the fragrance foundation. The last celebrity to win this category was J-Lo in 2003.
