Joop

The intricate brand of Joop! can be traced back to its home city of Berlin, with the fragrance reflecting all the complexity and character of the German capital.

Berlin is known to be a city of contrasts, of past and present which come together to form an overall image and atmosphere.

This is the background to Joop!, which prides itself on a classic image with a distinct tone of glamour.

The brand stands for the latest in high fashion and has a provocative and playful image.

It is also designed to provoke high spirits and high emotions. These are the ingredients of the company which always aims to be defined by the simple Joop! philosophy.