Joop! is a designer clothing and cosmetics company based in Berlin and founded by German fashion designer Wolfgang Joop.
Joop! is marketed as symbolising the metropolitan essence of Berlin, glamorous, fashionable, provocative and erotic. It is said that Joop! stands for controversial high emotions and spirit. Joop! is most famous for it s fragrance line which includes Joop! for women; Joop! Jette; Joop! Jette Night; Joop! Jump and Nightflight.