Iceberg

Iceberg can comfortably claim to be the first range of fashion sportswear, having appeared in the 1970s.

Founded by Giuliana Marchini, the company quickly set itself a reputation for breaking the mould.

Its knitwear approach was in stark contrast to the other trends of the time.

First came menswear and over the years the designs became more creative.

Knitwear coats appeared, followed by new types of material featuring striking designs including Andy Warhol pop art.

The companys attempt at fragrances includes well-known lines such as Iceberg Fluid and Iceberg Twice.