Iceberg was launched in the 1970s by Giuliana Marchini, who produced the first range of fashionable sportswear. The brand originated with an original take on knitwear, using unusual colours, manufacturing techniques and incorporating the artwork of Andy Warhol onto knitted garments.
Iceburg later expended into the production of fragrances, with perfume lines including Iceberg Fluid and Iceberg Twice.