Gucci fragrance is now generally accepted as being a status symbol for those wearing its brand, which is far cry from its humble beginnings in a Florence saddlery in the early 1900s.
Guccio Gucci was the son of a craftsman of the city, and set up his shop in 1906, before moving to Paris and then London.
In the capital of England, he took a job as a Maitre d Hotel at the Savoy Hotel, but moved back to his home country in 1920.
Back home, he set up the very first Gucci Shop, with a starting capital of only 30,000 lira, little suspecting it would be the beginnings of a vast business empire.
After the Second World War and during the 1960s, the brand and company grew, and its range of perfume and aftershave is now one of the hottest properties there is.