One of the biggest, if not the biggest name in fashion over the last 35 years, Giorgio Armani s range of fragrances is as popular as everything else he puts his Midas hands to.
Although he had made a name for himself in the fashion world long before, he became a household name to non-fashionistas when he dressed Richard Gere in the movie American Gigolo.
He launched his own label in 1974, and it soon became one of the most successful lines in the world, as Armani carved out a niche for himself with a unique range that was neither wholly modern nor wholly classic.
Having influenced fashion with Christian Dior s New Look and Mary Quants mini- skirt, Armani has in recent times turned his skill to perfume and aftershave, with his usual level of glorious success.
