Estee Lauder first became popular with women who bought her first skin cream, developed with the help of an uncle who was a chemist, in 1946.
Before the product could even have a label, popularity grew and loyalty was built.
The first fragrance appeared in 1953 and the firm developed a research-based reputation, known for its innovation and quality.
Then in 1960 Estee Lauder first moved out of America, opening Harrods in London.
Over time the firm developed makeup lines, more skincare products and fragrances, forging a reputation for merging science and creativity. |
