Like many fragrance lines, Diesel started out as something much different. The Italian company, founded in Molvena in the late 1970s, made their name making jeans for young people.
However, since then they have expanded their trade into other markets, such as watches, fashion, bags, swimwear and now perfume and aftershave.
Their success has been partly founded on an innovative way of marketing their products, and they were the first company to advertise their product in video games.
