Originally a luxury watch, jewellery and Accessories Company founded by Louis-Ulysse Chopard at the age of 24, in a small farming village between St. Imier and La Chaux-de-Found.
The company is still highly thought of in the watch making industry and has branched out into fragrances for both men and women. There perfume line currently includes Casmir Wish and perhaps most famously Madness.